Bounty Parents, in collaboration with Aptamil Toddler, has launched its inaugural podcast series, 'Every Parent Has A Story To Tell' hosted by media personalities and real-life mums, Julie Snook and Carla Bignasca.

The five-part series will delve into the diverse experiences of parents from all walks of life, exploring a variety of parenting approaches. The podcast is available on Spotify, Google, Apple and within the Bounty Parents content hub. It will also run as an audio-visual experience across the Are Media network and Bounty Parents' social pages.

Topics covered in the series include separated parenting, toddler immunity, same-sex parenting, and dealing with fussy eaters. Guests on the podcast include world champion athlete, doctor and mother of six, Jana Pittman; same-sex parents of Googlebox Australia fame, Kevin and Bob; accredited practising dietitian, Marianne Tomlin; and other parents with unique and diverse parenting journeys.

"We're so excited to be partnering with Aptamil Toddler on this emotive and inspiring series," said Are Media Head of Beauty and Parenting, Alicia Melville. "Every parent's journey is unique and reflective of the family structure, and everyone's story is different. Every Parent Has A Story To Tell aims to empower parental confidence by championing real people and those who feel unseen."

Forty-year-old Bounty Parents reaches 80% of all pregnant women and new parents in the country. More than 450,000 Bounty Bags are distributed at hospitals, pharmacies and ultrasound clinics across Australia every year.

Aptamil Toddler, the podcast's partner, is the number one brand recommended by paediatricians in 2022 and backed by 50 years of early life nutrition research.

"This is such a special opportunity to come together with Bounty Parents and share these unique stories and perspectives," said Aptamil Toddler's Senior Brand Manager, Yousra Ayad. "Aptamil Toddler understands not all children are the same; every family and feeding journey is unique and every parent has a story to tell. We look forward to connecting with parents to share, learn and discover from our unique but shared journeys."