Black Sheep Advertising has announced the appointment of Michael Gagliardi, known in the industry as 'Gags', as its new Co-Creative Director.

Gagliardi brings over 15 years of experience to the role, having worked with brands such as Coopers, South Australian Tourism Commission, Yalumba, Kathmandu, Holden, and RAA. He has recently led campaigns for the South Australian Department of Premier and Cabinet's New State of Mind and Trade Up for CITB.

"Bringing Gags into the team is symbolic of our plans for the evolution of the agency. We're all about delivering effective work for our clients and creativity is a key determinant of this. When we heard Gags was available, we jumped at the opportunity to get him in," said Director of Client Services at Black Sheep Advertising, Tom Ootes.

Gagliardi will be joining David Ormston in his new role at Black Sheep Advertising. The agency recently launched its latest road safety campaign for Drug Driving, Reality hits hard when you drive on drugs, their fourth campaign for SA Police.

"Our aim is to always have a greater share of Adelaide’s pool of creative talent and Gags gets us there," added Black Sheep Agency Principal, Andrew Millar.

Gagliardi will oversee a creative department and count SA Police, Peter Shearer, Krispy Kreme, Cedar Woods, End Food Waste Australia, Oakford Homes, Taboo Period Products and Halls Drinks as clients.

"I’ve worked on a few projects with Black Sheep over the years, so getting the opportunity to now lead the team with David is exciting, to say the least. I can’t wait to get stuck in and show what Black Sheep is creatively capable of," Gagliardi commented on his new role.

This appointment signifies Black Sheep Advertising's commitment to driving creativity and delivering effective work for their clients.