Yoplait, in collaboration with AJF Partnership, has launched a new brand platform aimed at positioning the brand as a source of joy for the entire family. The launch includes a 30-second hero ad featuring the song 'Lovely Day' by Bill Withers. This marks Yoplait's first significant campaign in almost three years.

The campaign, dubbed 'Yoplait Your Day', aims to reach an audience of 4.3 million families across Australia. It will be launched across various channels including TV, cinema, digital, social, and out-of-home (OOH). The creative team behind the campaign includes Matt Gray, Anne Dowsley, Niamh Farrell, and Nicole Alifragis from Bega Group, and Scott Walker from AJF Partnership. The production company is Collider, with Jack Naylor as director.

"Yoplait has been a staple in Australian fridges since 1982 and has continued to build trust in its name and quality over this time. We hope long-time Yoplait fans love seeing our brand evolve as we launch our first major campaign for Yoplait in almost three years. The campaign focuses on celebrating the joyful nature of our products and their wide appeal across all demographics. We think that 'Yoplait Your Day' is a fantastic way to spread the joy of the brand to more households across Australia, and we are excited for the opportunities it is going to create for Yoplait going forward," said Niamh Farrell, Yoplait marketing manager.

Scott Walker, AJF Partnership ECD, added, "Being challenged to bring more joy into the everyday is always a great brief. And bringing play into adult lives where it has been largely lost is also a worthy cause. It's often the little joyous moments in life that can make a difference to your whole day, and Yoplait is like opening a tub of joy so, poignantly, we had fun bringing that to life. It is always exciting to create work with such a truly iconic song at its heart. There are few songs as full of joy as the work of Bill Withers."