Taylor Swift's Super Bowl success in her rookie season paid big dividends for the local broadcaster. The Seven Network's broadcast of Super Bowl LVIII has reportedly reached 2.7 million Australians across Seven and 7plus, marking a 43% increase from 2023. The game itself attracted 2.55 million viewers, while the national total TV audience averaged 800,000, a 67% increase from the previous year.

The broadcast video on demand (BVOD) viewing on 7plus also saw a significant growth of 128% year-on-year, with 37.7 million minutes streamed. This rise in viewership was anticipated due to the participation of Chiefs Tight End Travis Kelce’s girlfriend, Taylor Swift.

According to Lewis Martin, Managing Director Seven Melbourne and Head of Network Sport, "The biggest stars on the biggest stage, in front of record audiences: Super Bowl LVIII on Seven and 7plus had it all. Super Bowl is one of the world’s greatest sporting spectacles, and while we think our American friends can take a leaf or two out of our AFL broadcasting playbook, Seven’s NFL coverage only keeps growing, smashing last year’s already strong audience record across broadcast and digital."

Gereurd Roberts, Seven West Media Chief Digital Officer, highlighted the role of 7plus in delivering this global event to Australian audiences. "The Super Bowl is yet another excellent example of 7plus’ power to bring mass cultural moments – from around the world – live and free to all Australians."

He said, "This year’s massive numbers are a testament to both Australians’ appetite for digital sport content delivered where and how they want it, and the power of a market-leading user experience that takes them inside the heart-racing moments shaping the global sport and culture conversation."