Havas has announced the acquisition of UK-based global B2B marketing agency, Ledger Bennett. The agency will now operate under the name 'Ledger Bennett, a Havas Company' and join the Havas Media Network.

Founded in 1985 by Nicholas Ledger, Ledger Bennett operates across EMEA, APAC and North America, serving clients across industrial, tech and services within B2B, including GE Digital and LinkedIn. Since Andrea Glenn (pictured) took the helm as CEO in 2022, Ledger Bennett has seen a 50% increase in revenue, following wins such as Expleo, Apptean and Indeed. The B2B Marketing Awards recognised Ledger Bennett as the fifth fastest growing B2B agency in the US in 2023.

Ledger Bennett's model integrates marketing talent into a client’s organisation, providing the skills and scale clients need as demands ebb and flow, according to Havas. Over the past two years, Havas has acquired Search Laboratory, additive+ and Expert Edge (now Havas Market UK) to bolster capabilities in performance marketing, dynamic creative and content services and commerce. Havas brought global creative cultural partnerships and actions agency Havas Play to the UK in 2023 and most recently Havas Media Network’s audience and data platform, Converged.

Yannick Bolloré, Chairman and Global CEO, Havas, said, "We are excited to welcome Andrea, the Ledger Bennett team and its impressive list of clients into our Havas family. Bringing together marketing, sales, customer and product teams under the goal of maximising customer lifetime value is going to be critical for the best brands in the next five years. Ledger Bennett brings a go-to-market solution to our Village that perfectly supports our One Havas strategy. The growth of B2B marketing continues to accelerate and will be important for B2B brands as well as B2C brands with B2B potential."

Patrick Affleck, CEO, Havas Media Network UK & Ireland, added, "B2B marketing is ripe for disruption and Ledger Bennett are genuine disruptors within this space. Its ‘Forever Customer’ proposition, which focuses on creating lifetime value is both unique and differentiating and will bring further sophistication to our existing B2B offering. Andrea has done an incredible job at turning Ledger Bennett into a fast-growing business with immediate expansion potential and a compelling highly scalable solution. Importantly, Ledger Bennett is trusted by some of the world’s most ambitious, progressive and sophisticated global businesses, and I’m excited about what we can further build and achieve together."

According to Andrea Glenn, CEO, Ledger Bennett, "When we started this process, we wanted to disrupt B2B marketing. Our conversations with Havas have been energising and there’s a palpable ambitious appetite to scale B2B within Havas Media Network and throughout Havas. That’s convinced us Havas would be a great place to accelerate our growth with a combined offering of progressive B2B capabilities from Ledger Bennett and B2C firepower from Havas."