Cinema admissions in Australia have reached a new post-lockdown record, cracking 500,000 admits per week for the first time since lockdown restrictions were lifted.

The new peak is a 37% increase week on week, a key indicator that audiences are hungry for great content and the experience to match.

The past week’s results are the ninth consecutive week of growth for cinemas and exceed previous post-lockdown records, despite cinema closures currently in place across Melbourne.

“We are thrilled to see continuous audience growth within our cinema environments. Cinema provides the perfect combination of content and experience that simply cannot be recreated elsewhere,” Guy Burbidge, Managing Director of Val Morgan said.

“With school holidays in full swing, cinemas are set to record the highest two weeks of admissions since re-opening, showing us that families are eager to get back to enjoying the big screen experience."