iProspect, a dentsu company, has announced key changes to its leadership team, promoting NSW Managing Director Marcelle Gomez to a national role and appointing Ken Lam as the General Manager of Melbourne.

The agency is focusing on driving accelerated growth outcomes and these appointments are seen as a strategic move towards achieving this goal.

Marcelle Gomez has been with iProspect for nearly four years, initially joining as General Manager for NSW in November 2020 before becoming the Managing Director in February 2022. Her promotion to a national role is a testament to her leadership and contribution to the agency's success.

Ken Lam, who has been with the broader dentsu group for eight years across different agency brands, moved into iProspect to lead national investment in October 2020. His appointment as the General Manager of Melbourne is expected to support the agency's national structure and drive growth.

"Marcelle’s the driving force behind iProspect’s culture and business success and it makes sense for her to spearhead the agency’s focus into the future. She is one of the most genuine leaders I’ve had the pleasure of working with and the regard her team have for her is the best testament of this," said Fiona Johnston, dentsu Australia CEO of Client and Commercial. She also praised Ken Lam, stating, "Those who know Chella know she is a smooth operator; she leaves nothing to chance and fights for the very best, so I am delighted to see her career continue to grow."

According to Gomez, "I love the iProspect business, people and clients, and am so proud of what we have built since I joined almost four years ago. I am excited about this next phase in our growth journey and am honoured to step into the helm of iProspect across Australia."

Ken Lam said, "It’s a privilege to step into this position and help build an agency that is not only a place where people are excited to come into work, but one that is unlocking innovative solutions for our clients and driving impact to their bottom line."

iProspect recently secured the media account for eBay and was recognised as one of Australia and New Zealand’s best businesses in workplace policy and best practice, placing 10th on the 2024 AFR BOSS Best Places to Work List in the media and marketing category. The agency was also shortlisted in the MFA Awards in the data-led activation category for Air New Zealand work and in the best use of performance media category for L’Oreal ANZ work. Globally, iProspect was recognised as the highest growth network according to RECMA diagnostics 2024 bi-annual report.

iProspect works with clients including Air New Zealand, William Grant & Sons, L’Oreal, Kathmandu and Kering.