Untitled Group, Australia's largest independent promoter, has announced a series of strategic promotions within its ranks following a successful 2023/24 summer season.

The company reportedly sold over 500,000 tickets across its festivals, tours, and club shows during the season, prompting changes across various departments including Marketing, Partnerships, Festival & Event Operations, Ticketing, Touring & Talent, and PR & Comms.

Co-Founder and Managing Partner Christian Serrao will now lead a new Commercial Growth department. This new department includes a revamped Partnerships team, led by former Red Bull executive Dwayne Thompson, and Samantha Fifer as Partnerships Manager. The Ticketing team, led by Courtney Tahar as Head of Ticketing, will also sit within the Commercial Growth Department.

Laura Hughes has been promoted to Director of Communications, overseeing a consolidated comms department that includes corporate communications, customer relations, and social impact. Jim Hennessey has been promoted to Head of Marketing, overseeing a team of three. Senior Social Media Manager Xander Speight will hire and manage a full-time Social Media Coordinator as Untitled Group expands its social media capabilities.

The Senior Leadership Team will report into General Manager Andrew White, a former Live Nation and Three Six Zero veteran who joined the business in 2023. Untitled Group is preparing for the ninth edition of its flagship four-day camping festival, Beyond The Valley. The festival's latest marketing campaign, themed 'Experience Life In Technicolour', has launched with digital, social and OOH assets.

Andrew White, General Manager of Untitled Group, said, "I am consistently amazed by our team's intrinsic motivation for growth and development - particularly into senior and leadership roles. The changes we have announced today come off the back of a sustained period of growth for Untitled Group, and are proof that understanding your audience is the key to success in this fast-paced and often challenging industry we are a part of."