Greenpeace International has launched a new campaign to pressure governments into committing to a robust Global Plastics Treaty.

The campaign, created by global socially-led creative agency We Are Social and directed by Jon E Price through We Are Social Studios, includes a 75-second film that metaphorically depicts global politicians in a race, with the final UN plastics treaty negotiation as the finish line.

Along the way, the leaders face hurdles such as bribery attempts and an invasion of fossil fuels. The film ends on a cliffhanger, with the question of whether they have done enough to help secure a plastic-free future for the planet still uncertain.

The film, which will be shared on Greenpeace's social platforms, comes ahead of the fifth and final round of Global Plastics Treaty negotiations taking place in Busan, South Korea, this November. The meeting is critical as world leaders are expected to agree on the treaty to reduce plastic production and pollution.

"The race to the fifth and final round of Global Plastics Treaty talks in Busan, South Korea has started and we hope this film will help us get to the finish line," Capucine Dayen, Head of Global Communications and Engagement For Greenpeace's plastics campaign, said. "We wanted a film that would stand out and raise awareness of the role that our global politicians play in securing a plastic free future, and We Are Social Studios' social-first approach was perfect for this."

We Are Social is a global socially-led creative agency with over 1,300 people in 19 offices around the world supporting brands including adidas, Activision, and Starbucks.

Dan Keefe, UK Head of We Are Social Studios, expressed his excitement about the project, stating, "Greenpeace is a bucket list client with a track record of amazing work. We are so excited to have had the opportunity to work with a charity that creates such tangible change. This project allowed the team to flex their film craft skills and collaborate directly with clients, delivering an important message in a powerful way with our amazing partners and crew."

The film uses satire to convey its message, portraying politicians running in their suits, Simon Richings, ECD of We Are Social, explained.

"The film is on the satirical side, of course - watching these men and women run in their suits is funny. But the message is less about shaming them, and more about acknowledging the pressure and hard work required to get to this crucially important plastic reduction milestone. But we want them to win," he said.