Val Morgan has launched a new content division, Val Morgan Digital (VMD) that sees it enter digital publishing with a contemporary entertainment, lifestyle and health site.  

The business will be led by Brian Florido who has been appointed managing director – VMD, from 9th September. Florido joins from Pedestrian Group.

“We’re excited to announce our move into digital publishing and thrilled to have someone of Brian’s calibre joining our business," said Anthony Deeble, HOYTS Group chief commercial officer. "This is a natural evolution to our existing digital media proposition and will be a valuable and complementary addition to our cinema and outdoor networks.” 

Florido said he is “privileged to be joining Val Morgan during this exciting time of media convergence".

He added: "I’m energised to take on the challenge of leading the growth of the newly formed content division and can't wait to get stuck into developing innovation across video and native products".