QMS has secured a competitive tender to manage select external digital large format billboards for Vicinity Centres in Victoria and Tasmania.

The deal covers two premium shopping centre locations in Melbourne's eastern suburbs - Box Hill Central and The Glen - and Eastlands shopping centre in Hobart's Rosny Park. This will mark QMS' first digital billboard in Tasmania.

"We are delighted to be working with Vicinity Centres to develop and manage these premium digital assets and provide a platform for continued innovation and creativity for our clients," said QMS Chief Operating Officer, Sara Lappage. "Vicinity Centres include some of Australia's most coveted retail sites and are a perfect complement to our market-leading national digital large format portfolio and our world-class, City of Sydney digital street furniture network."

The partnership with Vicinity Centres is part of QMS' recent expansion efforts, which also includes collaborations with Transport for NSW, the Australian Turf Club, The Hills Shire Council, and the Australian Rail Track Corporation in New South Wales.

"We are pleased to be working with QMS to grow our premium digital asset capability and continue connecting brands with customers at our centres," said Brooke McMonigle, Vicinity Centres' Head of Media. This partnership is expected to further enhance the advertising reach and capabilities of both QMS and Vicinity Centres.