Paralympics Australia has appointed independent creative agency, SLIK, to lead a virtual experience project, following a competitive pitch process.

The project will see SLIK support Paralympics Australia in reaching its fundraising goals by developing a unique virtual experience, set to launch before the Paris 2024 Paralympic Games. The platform aims to transform lives through the power of sport and serve as a virtual gateway for raising funds to support current and aspiring Paralympians.

Paralympics Australia’s head of commercial, communications and brand, Cameron Murray, positioned the partnership with SLIK as crucial for the sustainability of para-sport in Australia.

“We’re excited to be working with SLIK to build on the success of our existing fundraising programs,” he said. “This innovative solution will deliver a new experience that will bring messages of support to athletes and engage audiences through content and a unique virtual experience – all while delivering essential funding for our organisation.”

SLIK's co-founder and head of technology, Kyle Bennett, said: “With a focus to put digital accessibility at the heart of the experience, we’re working with Paralympics Australia to gain vital insights from Australia’s Para-athletes, as well as useability and accessibility consultants, to ensure that accessibility is a priority.“We’re excited about working on such an iconic event in the global sports calendar and feel the challenge ahead is a perfect fit for SLIK’s strategic combination of creativity and technology.”