Independent media agency Atomic 212 has secured the media planning and buying account for the Northern Territory Major Events Company (NTMEC). The agency previously collaborated with NTMEC on several projects from 2016 to 2019.

Established in 1999, NTMEC is the peak body for events in the Northern Territory, delivering and supporting a diverse portfolio of events. Its events include BASSINTHEGRASS, Million Dollar Fish, Parrtjima, Supercars, Territory Day, Red CentreNATS, and Alice Springs Masters Games.

Atomic 212 will be working in tandem with NTMEC's creative agency, KWP.

"We did some amazing work for NTMEC in the past and we're delighted to be reunited with such a great client, this time across the full range of its extraordinary events. We're also really pleased to be working with NTMEC's creative agency, KWP, to create a world-class team. It's an honour to work across events that mean a great deal to the Territory, both economically and spiritually," said Damien O'Brien, General Manager of Atomic 212's offices in Brisbane and Darwin.

NTMEC, which delivers, funds and attracts most of the Northern Territory's biggest events, requires a broad and varied strategic approach to marketing, media and promotion. "By partnering with Atomic 212, we're able to build on the extensive knowledge of our team to produce even better results, and we're a big fan of Atomic 212's focus on using data to achieve the best-in-class outcomes," said Suzana Bishop, NTMEC Chief Executive Officer.

Atomic 212 has won a number of clients in the last 18 months, including BMW Australia and New Zealand, Bupa, Craveable Brands, the Northern Territory Government, Tourism Northern Territory, Entain (Ladbrokes and Neds), Victoria University, My Muscle Chef, Lendlease, Ponant, Growth Faculty, Sydney Water, Vet Partners, Adyen, UKG and Maclean Financial.