Media.Monks Australia has been certified as a Gold Partner of digital experience platform (DXP) provider, Optimizely.

The accreditation is the result of a rigorous certification process, which included Optimizely Education training and having a minimum of seven Optimizely Certified Professionals on their team.

"We have established robust experimentation and personalisation methodologies that have consistently delivered outstanding outcomes for our clients. Partnering with Optimizely allows us to scale these methodologies and take our capabilities to new heights," said MediaMonks’ Director of Optimisation and Personalisation APAC, Ben Combe.

"Experimentation lies at the core of our mission to marry creativity with data and technology to deliver transformative digital experiences. By continuously testing and refining our strategies, we can continuously optimise the performance of creative and content, and deliver customers more relevant and resonant digital experiences. Optimizely’s partnership will enable us to further strengthen this approach and deliver even more impactful experiences for our clients."

MediaMonks’ Global EVP of Data, Tyler Pietz, said: "At MediaMonks, we are committed to using data to deliver world-class digital experiences by partnering with the best-in-class platforms. Optimizely’s position as a market leader in experimentation and digital experiences aligns perfectly with our vision. By joining forces, we can leverage their cutting-edge tools and our expertise to further enhance our ability to deliver exceptional results for our clients."

"As we move towards AI-driven optimisation of customer experiences, experimentation will be key to unlocking their full potential. Optimizely is a key partner in this journey, providing us with the technology to harness the power of AI and deliver personalised, data-driven experiences that captivate audiences and drive meaningful results," said Pietz.

Optimizely Chief Worldwide Partner Ecosystem, Jessica Dannemann, said: "Optimizely is proud to have this relationship with a world-class partner like Media.Monks. Together we are delivering exceptional projects to customers on a first-class platform that optimises the end-to-end digital experience."

Optimizely One is an industry-first operating system for marketing that powers the entire marketing lifecycle and accelerates the process with AI. Optimizely has a network of over 700 partner companies in 30 countries.