Hello Social is moving towards a full-service offering with the addition of ten new roles across a range of new capabilities for the agency which has focused on social and content since its 2011 launch.

The agency, which currently employs over 50 staff, boasts an impressive client roster including Uber, Kmart, Afterpay, BMW, Budget Direct, Anko, Kimberly-Clark, Mini, Paramount+, Paramount Pictures, Amazon Alexa, Audible, LDV, Peloton and Rebel Sport.

The new hires will be integrated across newly formed business units: Hello Social, Hello Talent, Hello Media, Hello PR and Hello Create, an expanded creative, studio and production division.

Maya Weidner joins from Saatchi & Saatchi as Integrated Client Lead , CHEP Network's Charlotte Shackley has been named as Senior Account, Tristan Byrnes joins from JOY as Account Director, and We Are Social's Nathan Bramley has been appointed as Account Director.

Other hires include Seamus McShane as Head of Design from Rebel Sport, Cody Waters as Senior Designer from We Are Social, Francisco Torres as Account Director from LADbible Australia, Kevin Barker as Lead Designer from We Are Social, and Caitlyn Gregson as Campaign Director from Playground XYZ. Viral TikTok user Madeleine Spencer (@mad.day) with over 1 million followers also joins the business to head up an internal creator division.

The internal studio has been producing creator-developed editorial and performance-focused content for over 12 months. The agency is also expected to announce a new Executive Creative Director from The Monkeys in the coming weeks.

"We’ve achieved 100% growth over the last few years off the back of a great product market fit, in a hot sector. However, it would be naive of us to assume social will forever be our trojan horse," said Hello Social Managing Partner, Sam Kelly. "While the relationship usually starts with some form of social, we’ve thrown skydivers out of aeroplanes for KFC and FIFA, produced OOH for Uber and designed retail shopper assets for BMW and Kleenex. We’ve never really just been a social agency."

"The heightened ambition will still rest on our belief that strategy, creative, media and measurement under a unified solution is the best way forward for brands, albeit in an expanded playground," said Kelly. "We’ve delivered great results with our integrated through the line approach. There’s such a big appetite for connected activity without top-tier creative agency production overheads and the messiness of having to activate a full village for every campaign. I guess we’ll probably have to change our name."