Independent agency, Five by Five Global, has partnered with gaming culture and experiences company, Fortress Australia, to deliver a free panel delving into the ways technology is shaping culture.

The event, titled 'Culture 3.0', is scheduled for 21st March in Sydney, and will feature industry experts including Christina Erskine from Warner Music Australia, Samantha Saunders from SXSW Sydney, and Chris Davey, formerly of Epic Games Blizzard Entertainment.

"We’re delighted to announce our panel for this free event on 21st March in Sydney’s leading venue for games and esports,” said Five by Five Global Managing Director, Matt Lawton.

The event is part of Five by Five Global's 'unfiltered' series, which are not recorded or attended by media to promote a more candid environment.

The panel discussion will focus on the impact of technology on culture and what brands need to do to adapt. "We’ve called it Culture 3.0 - how technology impacts culture and what brands need to do about it because we all need to be more aware of how technologies are changing consumer behaviours and attitudes highlighting shifts in culture towards niche and dispersed community-based digital lifestyles,” Lawton said.

Fortress Australia, known for its gaming venues in Melbourne and Sydney, is excited to showcase its space to consumer brand marketers. "We wanted to host this event to showcase our venue to consumer brand marketers who can access digital culture right here in many different forms. Fortress supports various expressions of culture 3.0 in our versatile home for gamers so we’re excited to introduce the client side marketing community to a space that might be new to them,” said Fortress Australia Chief Marketing Officer, Beth Appleton.