User-generated content platform, Bazaarvoice, has launched three new AI capabilities aimed at enhancing social commerce and user-generated content by streamlining tasks such as searching for content creators and drafting social captions and copy.

The new AI technology, dubbed HarmonyAI, was developped with brands, retailers, shoppers, and consumers in mind, leveraging billions of data points to deliver relevant content to consumers and automate tasks for brands and retailers.

The three new capabilities are Creator Discovery, Photo Captions for Instagram, and Content Coach. Creator Discovery assists social media and marketing teams in finding suitable creators by analysing text, images, or mood-boards entered into a search query. Photo Captions for Instagram enables social media managers to create photo captions and hashtags for brand-owned social posts, using AI to analyse product tags, captions, and photos from recent posts to generate personalised photo captions. Content Coach guides Bazaarvoice's Influencer community members to create higher-quality content through AI-powered suggestions on review topics and gamifying the review-writing experience.

Bazaarvoice SVP of Product, Marissa Jones, said: "At Bazaarvoice, we've spent almost two decades compiling the largest dataset of shopper content imaginable, making our HarmonyAI engine the most intelligent AI in the space. Our AI-powered capabilities give our clients time back, allowing them to work smarter, have smoother cross-functional collaboration, uncover actionable insights, and increase sales. Our goal is to harmonise our customers' tech stack and support seamless, omnichannel shopping experiences to help our brands and retailers achieve accelerated performance, all without compromising brand trust or safety."