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Health content for youth,
Matterworks and ABC,
Aim to speak their truth.
Matterworks and ABC launch educational video series on youth mental health
Australian health content creator, Matterworks, is teaming up with the Australian Broadcasting Corporation (ABC) to launch two educational video series aimed at helping young Australians navigate mental health topics.
The series are based on research from the Murdoch Children's Research Institute and will be available on ABC Education and ABC TV from mid-February.
The first series, 'Explorer Hacks', targets tweens aged 8-12 years old. It uses creativity to explain mental health and wellbeing topics in an engaging and relatable way. The second series, 'What’s the Point?', is designed for younger teens and focuses on what is good for the body and mind.
The company's CEO and Co-Founder, Sarah Wyse, expressed her pride in the content series partnership with ABC.
"Giving people access to trusted sources of health education and information is vital, especially with the proliferation of misinformation and faux science on so many platforms," she said.
Wyse also highlighted the importance of making the content entertaining and engaging, as it competes with a vast amount of other content. Matterworks was founded in 2022 and specialises in distilling complex health information into engaging content.
"Matterworks’ job is to distil often complex research into something approachable, trustworthy and fun for the right audiences," she added.
ABC’s Head of Education, Annabel Astbury, also spoke about the shared commitment between ABC Education and Matterworks to understand how video content is used in the classroom.
"We hope these series act as springboards to dive into deeper discussions about mental health and wellbeing. Matterworks' creative production treatment along with their access to Australia's top researchers at the Murdoch Children's Research Institute has made this an exciting project to be a part of," she said.
Matterworks Chief Product Officer and Co-Founder, Kylie Robertson, emphasised the importance of relatable education for young people.
"Impacting the health and wellbeing of young people means communicating with them on their level. If education is not relatable, how can we expect real change? That's why we are focused on creating products that truly resonate and connect with their intended audience," she said.
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