In a strategic collaboration with CHEP Network, Mazda has launched a national campaign for its first-ever all-hybrid CX-80, a seven-seater SUV. The campaign takes a nostalgic approach, focusing on the classic Australian family road trip and the role of a family car in creating shared memories.

Directed by Mitch Kennedy from The Producers, the campaign features a real family, providing an authentic glimpse into the experiences and interactions that occur when families are fully present with each other during a journey. The campaign has been rolled out across various platforms, including broadcast and online video, out-of-home, digital, social media, CRM, and in-dealership, in partnership with OMD.

Ashlin Moore, National Brand Manager at Mazda Australia, highlighted the thoughtful design of the CX-80, "Families today have fewer and fewer moments for meaningful connections, and car journeys are one of the last places they still happen. The CX-80 has been designed with this in mind. With advanced tech and safety features, a remarkably fuel-efficient engine range that includes plug-in hybrid capability and abundant space in all three rows, Mazda has taken care of the details so that every member of the family can focus on enjoying the journey together."

Glen Dickson, Deputy Chief Creative Officer at CHEP Network, echoed this sentiment, "Mazda’s CX-80 has been designed with the thoughtful intention to help families find moments of connection, and we wanted to celebrate that in the work. We cast a real family, giving Australia a fly-on-the-wall perspective on what happens when families are present with each other and making the most of their journey together."