Indie creative agency, Emotive, has appointed Alice Tschuchnigg as its new Business & Culture Director. Tschuchnigg, formerly the Executive Head Thinker at Thinkerbell, will be responsible for managing high-profile accounts including Wotif, Mount Franklin, and HelloFresh.

In addition, she will oversee the People & Culture program at Emotive.

Tschuchnigg brings with her a wealth of experience from her tenure at Thinkerbell, where she worked on accounts including BINGE, Lifeline, and Hort Innovation. Prior to Thinkerbell, she led the ALDI account at BMF and spent three years at Droga5 New York. Tschuchnigg will be based out of Emotive's Coogee HQ and officially starts on the 18th of November 2024.

"I'm thrilled to be joining Emotive at such an exciting time in its journey. The energy, ambition, and creativity here are contagious, and I'm eager to dive into the brilliant work being done for some of Australia's most iconic brands. I look forward to contributing to both client success and the agency's fun and ambitious culture," said Tschuchnigg.

Simon Joyce, CEO of Emotive, expressed his excitement for the upcoming year, "2024 is shaping up to be our best year yet - the work, the people, the momentum! We've been investing heavily in building out our team across the business and have never been more focused on delivering on our purpose: creating ideas that change how people feel."

Joyce also highlighted the importance of culture in the agency's growth. "At the heart of this growth is our culture - one built on the best talent and an additive mindset. Alice is an award-winning marketing specialist with over 15 years of global experience in advertising, media, and PR. I know she will bring a fresh energy and passion to the team, and I can't wait to see the impact she will have on the work and the culture."

Emotive clients include Optus, Google, Audible, Pernod Ricard, Unilever, Mount Franklin, Breville, YoPRO and ARN.