Nunn Media acquires performance agency Alley, boosts e-comm, digital credentials

News 12 Oct 2021 - 2 min read

Nunn Media acquires performance agency Alley, boosts e-comm, digital credentials

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Matt Nunn, CEO and Founder of Nunn Media, and Nick Lavidge, CEO and Founder of Alley.

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Tags: Nunn Media performance marketing performance media digital advertising

Nunn Media has acquired performance agency Alley, in a move that bolsters its e-commerce, digital and creative skills. Which means one of Australia’s largest indie agencies just got a bit bigger.

What you need to know:

Nunn Media, which has annual billings of more than $330 million, has acquired performance agency Alley.
Alley works with Youfoodz, Tinder, Reece and Netgear, and has 50 staff split between Sydney and Los Angeles.
The acquisition is “a key component” of Nunn Media’s growth strategy, per founder and CEO Matt Nunn.

One of Australia’s largest independent media agencies, Nunn Media, has acquired performance agency Alley.

Alley, led by CEO Nick Lavidge, has more than 50 staff in Sydney and Los Angeles and works with brands like Youfoodz, Tinder, Reece and Netgear in Australia and the US.

The agency is also a Shopify premium partner and works heavily in search, social, e-commerce and digital creative.

“Alley is a key component to our vision and three-year strategy,” Matt Nunn, CEO and founder of Nunn Media, said.

“This is an important acquisition for our group giving us leading digital capabilities in the Sydney market, as well as e-commerce and digital creative capabilities at a national level.”

Nunn Media has been on the acquisition path, buying Kruse Media Services, akamedia and search and PPC business, Innovate Online, since 2013.

The media shop is said to be the Australia’s largest independent media agency, with annual billings of more than $330 million. Its clients include Bendigo Bank, JB HiFi, Haval, 13CABS, American Tourister, Godfreys, Amcal, and Smile Direct Club.