GroupM's EssenceMediacom has been reappointed by the Queensland Government as its media agency of record following a competitive pitch.

The outcome of the pitch, which has been ongoing since last year, sees EssenceMediacom extend its relationship with the Queensland Government beyond 20 years. The account was first award to Mediacom in 2004.

Two years on from the merger of Essence and Mediacom, the consolidated agency has developed a custom 'Breakthrough Planning Process' that will be delivered for the Queensland Government.

EssenceMediacom Australia and New Zealand CEO, Pippa Berlocher, said: "Our team of Essentials worked tirelessly towards this outcome. Our Brisbane office with their unique understanding of the state and its people, led the charge supported by our national team and GroupM. Our capability, craft expertise, Breakthrough product offering, and talent are exceptional. Collectively, we demonstrated why EssenceMediacom is the best partner to support and deliver the Government’s objectives to provide good jobs, better services, and a great lifestyle."

The agency's approach to the pitch was underpinned by data and technology, including GroupM’s data technology capability and WPP Open, an AI-powered marketing operating system. EssenceMediacom's work for the Queensland Government has previously received international award recognition, highlighting the agency's commitment to delivering high-quality, impactful campaigns.

EssenceMediacom Managing Director, Brisbane, Kellie Dawson, said: "We could not be more excited to continue our deep and long-standing relationship with Queensland Government. It’s an honour to collaborate with such a dedicated and dynamic team, delivering breakthrough work that makes a real difference for our fellow Queenslanders. We have such a vast and diverse state in Queensland, there’s never been a more exciting time to work with the government."

The retention of the Queensland Government account is a testament to EssenceMediacom's ongoing transformation and its ability to deliver impactful, data-driven campaigns that resonate with audiences. As the agency continues to evolve, it remains committed to delivering exceptional results for its clients.