What you need to know:

• Indie agency Optimising has been listed in the Shopify Plus Partner Program for its SEO services.
• The program is a directory of technologies and services vetted by Shopify.

Indie agency Optimising has become a preferred search engine optimisation (SEO) vendor for global e-commerce platform Shopify, joining its Shopify Plus Partner Program after a lengthy screening process.

Launched in 2016, the Shopify Plus Partner Program was designed to list technologies and services that had been vetted by the platform for expertise and experience.

While most have been focused on design and development partners, it now includes digital marketing partners – hence the addition of Optimising.

“Optimising is the perfect candidate for the Shopify Digital Marketing Partner Program,” Shopify Plus APAC Partner Manager, Tristan Miller, said in a statement.

“They have long term clients that love them and love Shopify. From an SEO perspective, they're trustworthy and genuine in their approach.”

James Richardson, the co-founder of Optimising, said the listing was a “huge vote of confidence” in their work.

Optimising has previously spoken to Mi3 about its certification as a B Corp.