Marketing advisory, strategy and analytics firm, Forethought, has appointed Diane Shelton and Andrew Slot as Joint Managing Directors, effective immediately. Both will report directly to Forethought's Executive Chairman and Founder, Ken Roberts.

Shelton's appointment marks her return to a fulltime executive role at the agency, after stepping aside as CEO in late 2021, remaining on as a non-executive advisory bord member. She first joined the business as as Executive General Manager in 2017, and was promoted to CEO the following year. Shelton's career spans across senior roles in the retail, telecommunications, higher education and financial services sectors in Australia and overseas.

Slot joined Forethought in 2013 as General Manager, Consulting, after holding senior marketing and brand roles at Billabong, ADVTECH and BlueScope Steel. His experience spans across the retail, aviation, quick-service restaurants, media and telecommunications sectors at Forethought.

"Diane and Andrew are among the best and most experienced marketing strategy and insights people in Australia, and both have been an integral part of the Forethought family for many years," said Roberts. It's great to have Diane back in the driver's seat alongside Andrew. I'm looking forward to seeing their skills and talents come together to drive Forethought forward and build on our reputation as one of Australia's leading marketing advisory, strategy and analytics companies. It's going to be an exciting year for Forethought and for our clients."

Shelton said: "I'm thrilled to take the helm at Forethought alongside Andrew, and I can't wait to see our different strengths and insights combine to deliver better strategies and results."

Slot said: "After several years working with Diane in various capacities, I'm really excited to welcome her back to the company and look forward to working closely with her to deliver great results for our clients and our people."