BMW Australia promotes Alex McLean to GM of Marketing

News 11 Jan 2022 - 2 min read

BMW Australia promotes Alex McLean to GM of Marketing

By Sam Buckingham-Jones - Senior Writer

Alex McLean General Manager of Marketing at BMW Australia

Alex McLean (pictured) says he is excited to work with one of the "greatest global brands".

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Tags: BMW automotive CMO

After success marketing BMW’s MINI brand, Alex McLean has been named head of the BMW Group’s Australian marketing – with a focus on sales and awareness of electric vehicles.

What you need to know:

BMW Australia has named Alex McLean as its new General Manager of Marketing.
McLean fills the gap left by Tony Sesto, who decided to leave the company after 12 years.

BMW Australia has promoted Alex McLean to General Manager of the brand’s marketing team, after Tony Sesto left the company after 12 years.

McLean has worked for the BMW Group since 2013, working primarily for the MINI brand, most recently as Head of Marketing in Australia and New Zealand.

The car company says under McLean’s leadership, MINI began to sell directly to consumer online and it was the first premium auto brand to advertise on TikTok. His new role will involve growing the awareness and number of electric vehicles sold by BMW.

Wolfgang Buechel, CEO of BMW Group Australia, thanked Sesto for his contribution to the business and welcomed McLean to the role. He started on January 1 and his replacement as MINI Head of Marketing will be announced “in due course”.

The company grew sales by 5.8 per cent in 2021 to 24,891 vehicles.