Clemenger BBDO has unveiled a new product campaign for Great Northern's Alcoholic Ginger Beer. The campaign, which builds on Great Northern's existing platform, 'The Beer For Up Here', was launched during the AFL and NRL Grand Finals across a variety of platforms including TV, OOH, digital video, radio, Spotify and social media.

Zac Gelman, Marketing Manager at Great Northern, describes the new product as a 'delicious crisp and refreshing tasting Ginger Beer; not too sweet and not too gingery - perfect for the hot Australian climate.' This statement suggests that the brand is aiming to appeal to a wide range of consumers, offering a refreshing alternative to traditional beers.

Ant Phillips, Group Creative Director at Clemenger BBDO, said 'Every campaign we bring to life for Great Northern feels like an epic journey which we are extremely proud to be a part of. This time we found ourselves venturing far beyond the lush, green rainforests and into the middle of Queensland to capture the beauty of Winton’s iconic red rocks. Throw in an impromptu sun shower and this seemed like the perfect spot to launch Great Northern’s Ginger Beer.”