Alpha Digital names new Melbourne commercial director

News 10 Nov 2021 - 2 min read

Alpha Digital names new Melbourne commercial director

By Sam Buckingham-Jones - Senior Writer

"We’ve seen digital maturity progress by a decade in just the last 18 months," Sam McConnell says, "It's up to marketers to put the pieces in place."

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Tags: Alpha Digital digital marketing

Digital maturity has grown by a decade in the past 18 months, Sam McConnell, Alpha Digital's new Melbourne Commercial Director, says.

What you need to know:

Former The Monkeys Group Account Director Sam McConnell has joined indie agency Alpha Digital as its Melbourne-based Commercial Director.
The agency has scored several Melbourne-based wins recently, and is looking to grow its footprint in the city.

Indie agency Alpha Digital has named Sam McConnell, former Group Account Director at The Monkeys and Power Retail General Manager, to grow its base in Melbourne.

Alpha Digital has won a number of clients based out of Melbourne in recent months, including personalised product company Stuck On You and women's fashion labels Olga Berg and 17 Sundays.

McConnell joins the agency as its Melbourne Commercial Director.