Australian Radio Network (ARN) has put together a lineup of key audio thought leaders to take the stage at its SXSW Sydney popup at Tumbalong Park, ARN House.

The immersive and interactive hub, which will run throughout the week-long festival, aims to highlight the creativity and strategy behind ARN's brands including KIIS, WSFM, iHeart, and CADA Super Brands.

ARN will host a variety of activities open to badge holders and the general public, with a daily educational series will be held at ARN House starting at 11am each. Session will cover the significance of news, digital audio myths and truths, convergence of tech and audio, and Neuro AI for optimising audio advertising.

In addition, ARN House will host an exclusive podcasting experience where attendees can record their own 15-minute podcast, produced by iHeart and hosted by ARN's journalists. WSFM’s Jonesy & Amanda will record a special edition of their Cutting Room Floor podcast at the event, and iHeart will be the presenting partner of the SXSW Sydney Podcast Stage, featuring live shows from the network’s podcasts.

ARN’s Chief Strategy & Connections Officer, Lauren Joyce, said: "ARN are thrilled to be heading back to SXSW Sydney following the inaugural event in 2023. The event presents a unique opportunity to engage with both a consumer and trade audience. For us the value is showcasing to our clients in a real-world setting, the depth of the relationship that our listeners have with our content creators. Experiencing this connection in real life, underpinned with a showcase of innovation and research, should have advertisers reconsidering the prominence of audio on their plans."