Dentsu’s Gayle While swaps media for creative, Richard Pook to head product unit

News 10 Mar 2022 - 1 min read

Dentsu’s Gayle While swaps media for creative, Richard Pook to head product unit

By Staff writer

Market Voice 3 min read

Retail media: Key lessons to avoid repeating programmatic ‘gold rush’ mistakes, hollowing out brand budgets

By Rory Heffernan - Chief Executive Officer, Atomic 212º | Partner Content

Retail media’s rise comes as marketers are being told to do even more with even less, says Atomic 212º Chief Executive Officer, Rory Heffernan, and puts brand budgets under further pressure.

Market Voice 4 min read

Airports are back bigger and better: why they are the next frontier for incredibly human brand connection

By Jemma Enright - General Manager, Airport, JCDecaux ANZ | Partner Content

In the next 5 years, brands will be reaching 85m passengers a year in the transformed terminals of Sydney, Adelaide, and Perth airports. That’s a massive opportunity to engage an emotionally charged audience in a context of curiosity and discovery, says JCDecaux’s Jemma Enright.

Market Voice 3 min read

The best relationships are personal – regional strategies should be too

By Phil Leyshon - Director of Digital, ACM | Partner Content

Mi3 sat down with ACM Director of Digital Phil Leyshon to discuss how first party data and enriched targeting is bringing brands closer to the regions – and notching upwards of 30 per cent growth.

Tags: Dentsu Gayle While Kirsty Muddle Richard Pook Sue Squillace

Former Clemenger Melbourne boss Gayle While has been made Chief Client Officer at Dentsu’s creative business, switching from the holdco's media unit. Meanwhile Dentsu has launched a product unit lead by Richard Pook.

What you need to know:

Gayle while switches back to creative.
Richard Pook to head product unit.

Former Clemenger Melbourne boss Gayle While has been made Chief Client Officer at Dentsu’s creative business.

The move follows While’s switch from Clemenger Melbourne last year to Dentsu’s reorganised media unit as Chief Digital Officer.

“There was no point looking outside the network; there is no-one better than Gayle for this role,” said Dentsu Creative CEO, Kirsty Muddle, who also joined the business last year.

“I’ve long been a fan of hers, if not fearful when she was the competition. She has also worked for Media Monks, and IPG. She’s a driver, she’s ingenious and she’s been at the forefront of creativity and innovation her entire career.”

Meanwhile, Dentsu Media has launched a new product team headed by Richard Pook, who comes in from Dentsu Aotearoa where he was GM of Platforms & Partnerships.

Dentsu Media CEO, Sue Squillace, said: “I cannot wait to see how Richard and the team accelerate and scale our products across our client and partners portfolios. I'm very excited about what his product team will achieve locally and globally.”