Nielsen hires Hearts & Science's Jon Betts to spearhead growth

News 10 Feb 2021 - 1 min read

Nielsen hires Hearts & Science's Jon Betts to spearhead growth

By Staff writer

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Tags: Nielsen Jon Betts Monique Perry Hearts & Science Omnicom data

Nielsen has hired Jon Betts as Executive Director, Commercial Growth and Product Strategy. The data firm hopes to harness his knowledge of both the agency market and media owners to drive growth and hone its products.

What you need to know:

Betts has two decades media agency experience, with Hearts & Science and the broader Omnicom group in Australia, as well as MediaCom and Zenith.
He led the McDonald's account at OMD for four years prior to moving to Hearts & Science in 2019.

Market data and measurement firm Nielsen has hired Jon Betts to spearhead growth and product improvement.

“I have worked with Jon for many years and have always valued the way he has challenged the team at Nielsen to drive better outcomes for his clients," said Monique Perry, Managing Director - Nielsen Media, Sports & Entertainment. "We are thrilled to be working with such a respected and collaborative expert who will help us reinvent and recharge our commercial offerings and relationships with media agencies, media owners and global platforms."

Betts said he had worked closely with Perry and Nielsen for a decade. "Over this time Nielsen have been consistently solving the hard problems for agencies and advertisers," he added.

"I am thrilled to get the opportunity to work with Monique and the team at Nielsen to drive innovations that solve the problems people care about and amplify the voice of Nielsen in the market.”