Virgin Australia, The PAS Group, True Protein, JS Health, Compare Club, Jabra and MyRepublic join partner platform Impact

News 9 Dec 2021 - 1 min read

Virgin Australia, The PAS Group, True Protein, JS Health, Compare Club, Jabra and MyRepublic join partner platform Impact

By Staff writer

Adam Furness: Big growth plans ahead of planned IPO.

Market Voice 3 min read

Retail media: Key lessons to avoid repeating programmatic ‘gold rush’ mistakes, hollowing out brand budgets

By Rory Heffernan - Chief Executive Officer, Atomic 212º | Partner Content

Retail media’s rise comes as marketers are being told to do even more with even less, says Atomic 212º Chief Executive Officer, Rory Heffernan, and puts brand budgets under further pressure.

Market Voice 4 min read

Airports are back bigger and better: why they are the next frontier for incredibly human brand connection

By Jemma Enright - General Manager, Airport, JCDecaux ANZ | Partner Content

In the next 5 years, brands will be reaching 85m passengers a year in the transformed terminals of Sydney, Adelaide, and Perth airports. That’s a massive opportunity to engage an emotionally charged audience in a context of curiosity and discovery, says JCDecaux’s Jemma Enright.

Market Voice 3 min read

The best relationships are personal – regional strategies should be too

By Phil Leyshon - Director of Digital, ACM | Partner Content

Mi3 sat down with ACM Director of Digital Phil Leyshon to discuss how first party data and enriched targeting is bringing brands closer to the regions – and notching upwards of 30 per cent growth.

Tags: impact Adam Furness Virgin Australia

Virgin Australia, The PAS Group, True Protein, JS Health, Compare Club, Jabra and MyRepublic have signed up locally to brand partnership platform Impact. The firm aims to double headcount in a bid to scale ahead of a planned IPO and is wooing talent with 26 weeks parental leave.

Partnership management platform Impact has signed up Virgin Australia, The PAS Group, True Protein, JS Health, Compare Club, Jabra and MyRepublic. The firm, which secured $150m in funding in July, also locally onboarded Big Red Group, Coles, HSBC, Puma, ZeroCo and Zeller in 2021

After smashing 2021 targets, impact.com Apac MD Adam Furness said the firm is eyeing "exponential growth in 2022 as Google phases out the third-party cookie and marketers readjust their strategies to reach and convert their audiences via authentic, revenue-driving partnerships".

As it bids to attract talent in an increasingly tight market, ahead of a planed IPO, impact.com also announced a company-wide paid parental leave policy, with 26 weeks for parents. The firm aims to double the number of its employees across APAC by early 2022.

Earlier this year, the company closed a $150 million round of funding at a $1.5 billion valuation in preparation for an IPO, which will enable impact.com to double the number of its employees across APAC by early 2022. In order to attract top talent, impact.com has also announced a company-wide paid parental leave policy, offering 26 weeks for parents.