CX Lavender wins Australian Cancer Research Foundation digital business

News 9 Dec 2021 - 1 min read

CX Lavender wins Australian Cancer Research Foundation digital business

By Staff writer

Market Voice 3 min read

Retail media: Key lessons to avoid repeating programmatic ‘gold rush’ mistakes, hollowing out brand budgets

By Rory Heffernan - Chief Executive Officer, Atomic 212º | Partner Content

Retail media’s rise comes as marketers are being told to do even more with even less, says Atomic 212º Chief Executive Officer, Rory Heffernan, and puts brand budgets under further pressure.

Market Voice 4 min read

Airports are back bigger and better: why they are the next frontier for incredibly human brand connection

By Jemma Enright - General Manager, Airport, JCDecaux ANZ | Partner Content

In the next 5 years, brands will be reaching 85m passengers a year in the transformed terminals of Sydney, Adelaide, and Perth airports. That’s a massive opportunity to engage an emotionally charged audience in a context of curiosity and discovery, says JCDecaux’s Jemma Enright.

Market Voice 3 min read

The best relationships are personal – regional strategies should be too

By Phil Leyshon - Director of Digital, ACM | Partner Content

Mi3 sat down with ACM Director of Digital Phil Leyshon to discuss how first party data and enriched targeting is bringing brands closer to the regions – and notching upwards of 30 per cent growth.

Tags: CX Lavender digital marketing

The Australian Cancer Research Foundation (ACRF) has selected creative and technology agency CX Lavender to upgrade its digital marketing, enabling the not-for-proﬁt to put more resources into cancer research.

What you need to know:

CX Lavender has won Australian Cancer Research Foundation's digital business
Will overhaul strategy to drive funding

CX Lavender has won the Australian Cancer Research Foundation digital account and will manage its digital and website activity. Working together, ACRF and CX Lavender are looking to transform the digital strategy for the foundation with a focus on improving the donor experience.

The ultimate aim is to enable the charity to put more money into cancer research.