Lion's XXXX beer brand has been running a campaign celebrating all things Gold. Running for the last eight weeks across metro Queensland, regional NSW, and Victoria, the campaign was created by independent creative agency, Thinkerbell.

Executive Head Thinker at Thinkerbell, Laura Stevenson, said: “There’s nothing like GOLD, whether it was GOLD last week, or the chance of a GOLD tonight. There’s just something so exciting about GOLD."

Senior Marketing Manager for XXXX Gold, Sam Pulsford, said: “Life’s good when it’s GOLD.”

Media for the campaign was handled by IPG Mediabrand's UM. The campaign is running across out of home, print and social media.