Nicole Prior exits Mediabrands to head up AT&T-owned Xandr's local operations

News 9 Sep 2021 - 1 min read

Nicole Prior exits Mediabrands to head up AT&T-owned Xandr's local operations

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Tags: Nicole Prior Xandr programmatic advertising

Just over 12-months after joining IPG Mediabrands, Nicole Prior is stepping into the Managing Director role for Xandr in Australia. She joins the AT&T-owned advertising solutions business in November.

What you need to know:

Nicole Prior is joining AT&T ad solutions business Xandr as its new local managing director.
She joins the business from IPG Mediabrands, where she has held the role of Chief Media Partnerships Officer since May 2020.

Xandr, AT&T’s advanced advertising company, has appointed Nicole Prior as Managing Director, Australia and New Zealand, as Xandr continues to invest across APAC.

In her role as Managing Director, Australia and New Zealand for Xandr, Nicole Prior’s remit will include overseeing the Australian business operations and continuing the momentum that the team has established in the Australian video marketplace.

Prior joins from IPG Mediabrands where she has held the newly created role of Chief Media Partnerships Officer since May 2020 and brings extensive agency and broadcaster experience with roles held at MediaCom, Finecast, Ikon, Network 10 and Seven Network.

She will report to Xandr Head of Global Regions, Jerome Underhill, and join the business as of November.