Bank Australia appoints Common Ventures as creative agency

News 9 Sep 2020 -

Bank Australia appoints Common Ventures as creative agency

By Staff writer

Market Voice 3 min read

Retail media: Key lessons to avoid repeating programmatic ‘gold rush’ mistakes, hollowing out brand budgets

By Rory Heffernan - Chief Executive Officer, Atomic 212º | Partner Content

Retail media’s rise comes as marketers are being told to do even more with even less, says Atomic 212º Chief Executive Officer, Rory Heffernan, and puts brand budgets under further pressure.

Market Voice 4 min read

Airports are back bigger and better: why they are the next frontier for incredibly human brand connection

By Jemma Enright - General Manager, Airport, JCDecaux ANZ | Partner Content

In the next 5 years, brands will be reaching 85m passengers a year in the transformed terminals of Sydney, Adelaide, and Perth airports. That’s a massive opportunity to engage an emotionally charged audience in a context of curiosity and discovery, says JCDecaux’s Jemma Enright.

Market Voice 3 min read

The best relationships are personal – regional strategies should be too

By Phil Leyshon - Director of Digital, ACM | Partner Content

Mi3 sat down with ACM Director of Digital Phil Leyshon to discuss how first party data and enriched targeting is bringing brands closer to the regions – and notching upwards of 30 per cent growth.

Tags:

Bank Australia has appointed Common Ventures as its creative agency of record, following a competitive pitch.

What you need to know:

Rapidly growing Bank Australia has hired Common Ventures to lead strategy and creative through all channels.
Purpose-driven bank aims to carve out 'clean money' niche

Common Ventures will lead the bank’s campaign strategy through all communication channels and be responsible for all creative output for the brand.

Known as the bank with “clean money”, Bank Australia does not loan to industries that do harm, such as fossil fuels, live animal exports and gambling.

It is the first bank in Australia to have its deposit and home lending products certified 'responsible' by the Responsible Investment Association of Australasia, and through its Impact Fund, directs 4% of after-tax profits to projects that help people and the planet.

Bank Australia Head of Marketing, Nicole Hunter said Common Ventures’ strategic thinking, common goals and creativity were a stand-out in the pitch.

“The Common Ventures team demonstrated they have the right balance of head and heart to be the ideal creative partner for Bank Australia. We are thrilled to be working with Common Ventures to inspire even more Australians to use money as a force for good,” she said.