Mindshare has won the search and social account for NAB, adding to the planning and buying duties it has undertaken for the bank since 2012.

The GroupM agency now handles the business across all channels including traditional, digital, search, social, programmatic and performance.

Christian Solomon, Mindshare managing partner on the NAB account, said his team was "thrilled" with the win. "NAB entrusting us with its media business is a great sign of the partnership we have built. The people and culture inside NAB are both inspiring and welcoming, and we look forward to working with more great people across its media business."

Katie Rigg-Smith, Mindshare Australia & New Zealand CEO, said: “We are incredibly proud of our partnership with NAB, it is great to see it continue to grow and evolve.  Naturally the more you can holistically look at a client’s business the more you can affect change and we really appreciate the opportunity to now include social and search into our remit.”

Thomas Dobson, NAB head of media and partnerships, added: “Mindshare has proven to be a great partner, and we are pleased to extend our partnership. Our account team at Mindshare is responsive, engaging and genuinely interested in NAB and continuing to improve our customer experience.” 

Since working together, Mindshare and NAB have developed a number of successful campaigns including the launch of More Than Money in 2018, the NAB Mini Legends campaigns, and most recently the new brand campaign, This is the story of progress.