MediaCom names Sophie Price as new strategy chief, Prajat Khare as data MD

News 9 Aug 2021 - 1 min read

MediaCom names Sophie Price as new strategy chief, Prajat Khare as data MD

By Sam Buckingham-Jones - Senior Writer

"Their appointments are reflective of our mission to further accelerate our planning and analytics product," MediaCom AUNZ CEO Yaron Farizon says.

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Tags: MediaCom Yaron Farizon data analytics marketing strategy media strategy

M&C Saatchi and Bohemia's integration specialist Sophie Price has joined MediaCom as Chief Strategist, while Prajat Khare has moved from the agency's Tokyo office to lead a data and insights team.

What you need to know:

WPP’s MediaCom has made two new appointments, naming Sophie Price as Chief Strategy Officer and Prajat Khare as Managing Director, Data Led Planning & Systems Intelligence.
Both will play a part in accelerating MediaCom’s planning and analytics product, AUNZ CEO Yaron Farizon said in a statement.

MediaCom has made two high-profile appointments, with Sophie Price joining as Chief Strategy Officer and Prajat Khare joining as Managing Director of Data Led Planning & Systems Intelligence.

Price, who has worked at M&C Saatchi and as Head of Integrated Strategy at Bohemia, will drive the reputation and development of MediaCom’s product.

Khare has relocated from Tokyo, Japan, where he worked within the MediaCom network as a Global Account Director for global skincare brand SK-II. He will run be responsible for using data, analytics and systems intelligence to understand consumer journeys, the performance of content, and business planning.

Both Price and Khare will report to Yaron Farizon, MediaCom AUNZ’s CEO, who welcomed the new appointments.