Indie media agency Kaimera's first half $20m billings booms leads to 30% staff growth
Indie media shop Kaimera has notched up a strong start to 2021, winning a slew of clients amounting to $20m in billings and the business lifting its headcount by 30 per cent. New clients include BritBox, Campos Coffee, Aston Martin, and My Muscle Chef. CEO Nick Behr said the growth proved the continuing trend towards a "new type" of media agency thinking.
What you need to know:
- Indie media shop Kaimera has notched up $20m in annual billings for the first half of 2021.
- Clients include BritBox, Campos Coffee, Aston Martin, and My Muscle Chef.
- The agency has also grown the size of its team by 30 per cent from graduate to platform and manager roles.
Independent media agency Kaimera has added several new clients to its portfolio, racking up a further $20m in billings in the first half of 2021.
Clients including BritBox, Campos Coffee, Aston Martin, and My Muscle Chef have contributed to the agency's staff growth of 30 per cent, from graduate to platform and manager roles.
Each new client has appointed Kaimera for a range of services from strategy, planning and buying across all channels to digital only.
The growth of Kaimera comes at a time of increased demand for independent media agencies.
“It’s becoming increasingly apparent that many marketers are looking for a new type of media agency; an agency partner that doesn’t make things more complicated or confuse clients with jargon but is designed to create client-centric media solutions and talk like human beings, not media machines," Behr said.
"At Kaimera we embrace simplicity. We have a highly experienced and senior team; this allows us to untangle complexity without losing rigour or media expertise.”