Publishers and media buyers are backing the ad instruction platform launched by ex Ten ad ops boss Tracey Iskander to de-risk and declutter radio buying.

Launched by Iskander and former Adstream commercial director Murray Burden (pictured), the marquee platform was born out of frustration with analogue processes long after the rest of the media world went digital. Spreadsheets, emails, double handling had long plagued TV and radio, driving up costs, headcount and error rates with legacy systems undermining attempts to streamline processes.

So they built Marquee, first for TV and now for radio. SCA, PHD and Starcom rate it.

“There is a lot of deciphering that needs to happen” per SCA Head of Revenue Operations, Donna Lennox. “[The platform’s] consistency and standardisation is so helpful”.

Per PHD National Head of Investment, Joanna Barnes: “A significant amount of time and expertise is spent on campaign strategy, planning and buying - and ensuring these messages are delivered in market with accuracy and timeliness is critical for advertisers and agencies … Marquee successfully connects all parties.”

Starcom Investment Director, Penny Gordon: “To date, our teams have had positive feedback in terms of process and time saving.”