Atomic212° names new People and Culture chief

News 8 Sep 2022 - 3 min read

Atomic212° names new People and Culture chief

By Sam Buckingham-Jones - Deputy Editor

Atomic212's new Head of People and Culture, Jacinta Munro.

Market Voice 3 min read

Retail media: Key lessons to avoid repeating programmatic ‘gold rush’ mistakes, hollowing out brand budgets

By Rory Heffernan - Chief Executive Officer, Atomic 212º | Partner Content

Retail media’s rise comes as marketers are being told to do even more with even less, says Atomic 212º Chief Executive Officer, Rory Heffernan, and puts brand budgets under further pressure.

Market Voice 4 min read

Airports are back bigger and better: why they are the next frontier for incredibly human brand connection

By Jemma Enright - General Manager, Airport, JCDecaux ANZ | Partner Content

In the next 5 years, brands will be reaching 85m passengers a year in the transformed terminals of Sydney, Adelaide, and Perth airports. That’s a massive opportunity to engage an emotionally charged audience in a context of curiosity and discovery, says JCDecaux’s Jemma Enright.

Market Voice 3 min read

The best relationships are personal – regional strategies should be too

By Phil Leyshon - Director of Digital, ACM | Partner Content

Mi3 sat down with ACM Director of Digital Phil Leyshon to discuss how first party data and enriched targeting is bringing brands closer to the regions – and notching upwards of 30 per cent growth.

Tags: Atomic 212 Talent crunch

Atomic212° has named Jacinta Munro to the role of Head of People and Culture, as it grapples with a recent growth spurt and an industry talent crunch.

What you need to know:

Jacinta Munro has been appointed Head of People and Culture at Atomic212°.
She says Employee Value Propositions are key and having “good people practices” need not be overly complex.

Independent media agency Atomic212° has hired a new Head of People and Culture, Jacinta Munro, as it manages a period of growth amid an industry-wide talent shortage.

Munro, who has more than 20 years’ experience in human resources, has worked at Bulla Dairy Foods, Australian Clinical Labs, The Reject Shop and Target.

“When you have a period of growth like we have, there are many new people arriving, new roles created and new offices opened,” Rory Heffernan, National Managing Director of Atomic212°, said in a statement.

“Keeping everyone connected is a huge priority, so it is critical to us that our culture continues values are communicated clearly and respected by staff, and that every single person knows how valued they are.”

Munro said: “In the post-pandemic era, employers must have a considered approach and well-defined strategy that takes the Employee Value Proposition from good to great… My People Philosophy is that you can have a complex business that operates in a complex industry and environment, but good people practices need not have the same complexity - simply do the right thing, and everything else will fall into place.”