White goods firm Fisher & Paykel has appointed Affinity as full-service strategic media and digital agency across its product range.

Affinity won the contract after a pilot conducted in Fisher & Paykel’s In-Home Service Division delivered an immediate uplift and cost saving of 600%.

Fisher & Paykel head of marketing Richard Babekuhl said the firm, with new products and a new website in the pipeline "needed a proven performer in marketing effectiveness to unlock our full potential". He added that Fisher & Paykel "looks forward to seeing similar results to the successful pilot with our total media investment," which is circa $5m.

Affinity CEO Luke Brown said the aim is to "grow brand reputation while ensuring we improve the bottom line".

Affinity was recently named the most effective digital agency in Australia (WARC global Index) 2019, for the third consecutive year.