SCA's LiSTNR has launched a new advertising technology suite called AdTech Hub aiming to deepen partnerships with agencies and brands with a CDP and cleanrooms designed to drive more personalisation and targeting across LiSTNR’s fast growing digital audio platform which now has a user base of over 1.8 million-plus users.

SCA Chief Commercial Offcier Seb Rennie called it a "game changer for the audio industry, business owners, marketers and media agencies."

LiSTNR’s AdTech Hub’s 'big three bets' include increased personalisation and targeting, extensive dynamic creative optimisation, and Australian-based CDP and first-party data clean room solutions and services.

LiSTNR’s upgraded app, revealed in February, facilitates this new technology suite and services. The new app upgrade is the biggest since LiSTNR launched in 2021, making it faster, more intuitive, and personalised.

Digital audio consumption in 2024 is on the trajectory to equal that of broadcast radio in Australia, and consumers are spending more time with audio than any other media channel.

LiSTNR is a curated and personalised, free app offering radio, podcasts, music, and news, creating a new audio destination for all Australians.

"LiSTNR’s new and advanced LiSTNR AdTech Hub brings together the massive reach and audience of digital audio across LiSTNR’s owned and partner brands, without geographic boundaries. LiSTNR’s AdTech Hub will enable the measurement of every campaign’s ROI across an unrivalled audio ecosystem. This will ensure our advertiser’s budgets go further, and engage more people, more effectively. It is a game-changer for the audio industry, business owners, marketers and media agencies," said Seb Rennie, SCA’s Chief Commercial Officer.

Olly Newton, Executive Head of LiSTNR Commercial said: "When it comes to advertising to digital audiences in 2024, times have never been more challenging for brands. As the industry adapts to the discontinuation of third-party cookies, advertisers must explore alternative privacy-preserving data solutions to anticipate the evolving digital landscape. LiSTNR’s new app, along with its new AdTech Hub and advanced technology capabilities and services, will offer a frictionless universe of advertising options that deliver ROI for brands and add value for advertisers and listeners," added

Denise McCormack, Hatched Head of Digital, Data & Tech said: "At Hatched we understand that the ability to safely and effectively apply our clients' data via clean room solutions will be pivotal to campaign successes in 2024 and beyond. We’re excited by LiSTNR’s AdTech Hub, as its perfectly aligned to our business strategy and our addressable product, HatchedID. We can’t wait to work alongside them to advance the Australian digital audio industry."

Seb Rennie and Olly Newton unpack the AdTech Hub in an Mi3 Market Voice podcast out today - listen here