R/GA has partnered with non-profit organisation Founderland to launch Pitch AI Mentor (PAM), a new AI tool designed to assist female founders of colour in honing their investor pitches.

Founderland, which specifically supports women founders who have faced obstacles due to their race or ethnicity, has developed PAM to analyse any 5-minute pitch and provide instant, personalised feedback. The tool includes a simulated live pitch mode, virtual investors, and options for varying levels of questioning. It was trained on Founderland’s knowledge base and a large number of VC pitches.

R/GA EMEA Chief Creative Officer,Nick Pringle, said: “We’ve leveraged new technology to serve a genuine need for a community often overlooked. This project is at the sweet spot for R/GA. Our journey with Founderland began by redesigning the brand, to now evolve their product and service offering is an honour.”

PAM analyses presenter delivery, slideware, and content, with plans to add more features over time. It has initially been launched in BETA testing within the Founderland community of entrepreneurs.

Founderland Co-Founder, Stephanie von Behr, said: "In our accelerator, we focus on early-stage entrepreneurs who typically haven't had a chance to meet an investor yet. Pitching is a key skill they need, but it's tough without practice or access to real investors. That's where PAM comes in – it's like a practice ground for these founders, giving them a fair shot at getting their ideas out there.”

R/GA is part of the Interpublic Group of Companies, and its collaboration with Founderland demonstrates a commitment to leveraging technology to address real-world challenges and promote inclusivity in the entrepreneurial landscape.