Full-service independent agency, Claxon, has announced the appointment of Brian Collins as its new Head of Growth, reporting directly to Chief Growth Officer, Jade Axford,

Collins join the agency's senior leadership team and has immediate responsibilities including fostering new client partnerships globally across the agency's integrated service offering. Collins brings over 15 years of experience in the media landscape, having held senior leadership roles at True, Ogilvy UK, Strong Roots, and ContentCal (now part of Adobe). He has worked with iconic brands such as Mattel, Nokia, Colgate, Rolls Royce, Bacardi, Vodafone, and The European Parliament.

This appointment comes as Claxon embarks on an ambitious acquisition and expansion strategy to establish its presence on the global stage.

"Brian's exceptional track record and extensive experience in the media landscape makes him the ideal leader to spearhead our agency's expansion efforts, both locally and globally," said Axford. "Brian's deep passion for his craft aligns seamlessly with our culture, which places high value on curiosity, creativity, and collaborative spirit. As we move forward, Brian's leadership will play a pivotal role in helping our clients navigate and excel in this transformative era, driven by digital and AI technologies."

Collins saw the new challenge allowing him to leverage key capabilities that Claxon has invested in, particularly integrating AI into clients’ marketing strategies.

"My heart will always be in paid social and ecommerce but as the landscape has changed - an omnichannel approach is required. In recent years my focus has moved towards growth and I’m super excited to finally get to join the agency that was my first pick when moving to Australia, at a pivotal time in their evolutionary journey," he commented.

Chairman & CEO, Claxon, Daniel Willis, also expressed his delight at Collins' appointment. "After a 2 years courtship and Brian packing up his life and moving from the UK to Australia, it’s great to finally have him onboard," he said.

"His appointment follows our people ethos of 'Better people are better' and he brings a wealth of experience, and charisma, and good old Irish humour into a key role as we continue to scale up."

Collins' appointment is effective immediately.