Impact begins hiring spree, adding four to ranks after $150m raise

News 7 Sep 2021 - 1 min read

Impact begins hiring spree, adding four to ranks after $150m raise

By Sam Buckingham-Jones - Senior Writer

Martech platform Impact has hired four new people in the APAC region

"Our newest team members will enable us to better scale our APAC expansion plans," Impact APAC MD Adam Furness says. Top Row: Alex Randall, Georgia Boward. Bottom Row: Helena Barroso, Catheline Lin

Market Voice 3 min read

Retail media: Key lessons to avoid repeating programmatic ‘gold rush’ mistakes, hollowing out brand budgets

By Rory Heffernan - Chief Executive Officer, Atomic 212º | Partner Content

Retail media’s rise comes as marketers are being told to do even more with even less, says Atomic 212º Chief Executive Officer, Rory Heffernan, and puts brand budgets under further pressure.

Market Voice 4 min read

Airports are back bigger and better: why they are the next frontier for incredibly human brand connection

By Jemma Enright - General Manager, Airport, JCDecaux ANZ | Partner Content

In the next 5 years, brands will be reaching 85m passengers a year in the transformed terminals of Sydney, Adelaide, and Perth airports. That’s a massive opportunity to engage an emotionally charged audience in a context of curiosity and discovery, says JCDecaux’s Jemma Enright.

Market Voice 3 min read

The best relationships are personal – regional strategies should be too

By Phil Leyshon - Director of Digital, ACM | Partner Content

Mi3 sat down with ACM Director of Digital Phil Leyshon to discuss how first party data and enriched targeting is bringing brands closer to the regions – and notching upwards of 30 per cent growth.

Tags: impact martech adtech

After raising $150 million, partnership management platform Impact has started its hiring spree, adding four senior hires to its APAC team.

What you need to know:

Partnerships management platform Impact has added four people to its senior roster following a $150m funding round in July.
But the real ramp up starts next year, when the firm plans to double its 50-strong footprint.

Partnership management platform Impact has added four people to its Australia-Pacific team, off the back of a $150 million funding round in July.

The software-as-a-service platform’s APAC team has grown from four in 2018 to more than 50 in 2021, working with brands like Canva, Booktopia, Big Red Group, Decathlon, David Jones and Westpac.

Helen Barroso Zarco has been appointed Customer Success Director, while Alex Randall, Georgia Boward and Catheline Lin have joined as Enterprise Account Executives.

In July, Impact raised $150 million and said it would look to double its Australian and New Zealand team within the next year. It was then valued at $1.5 billion after investment led by the Qatar Investment Authority.

The new hires will be based in Sydney – but have joined remotely due to Covid. Impact plans a major ramp up next year, aiming to double its 50-strong team.