FutureBrand Australia CEO Rich Curtis has announced the appointment of Stephen Barber to the newly-created role of Brand Experience Director.

Barber will be responsible for leading and growing FutureBrand’s brand experience capability for customers and employees, strengthening the connection between brand purpose and everyday experience to give brands a measurable competitive advantage. 

Stephen’s appointment is the first since FutureBrand Australia became an independent agency in July 2020.

“Brand experience is what makes brands work in practice by investing in the moments that matter to customers and employees," Curtis says.

"Stephen’s role is to connect the insights that often exist in different parts of an organisation to create and deliver connected experiences that help businesses grow.”

Barber has more than 20 years’ brand experience, including Customer Experience leadership roles at PwC and Interbrand globally, as well as Director of Digital Strategy for FutureBrand London.