Megan Osborne has been appointed as the new Editor of 'Better Homes and Gardens', which takes the honours as Australia's most widely read paid magazine.

Osborne will report to Are Media General Manager, Homes, Lisa Hudson, and will be responsible for all channels, including digital and print. Osborne will work with the 'Better Homes and Gardens' team to shape the future of the brand, which boasts a monthly reach of more than 2.2 million people. Her appointment is effective from 14 August.

Osborne brings to the table a wealth of experience in brand, content, and marketing strategy. She has previously worked at Hardie Grant Publishing, Woolworths, and The Mint Partners communications agency. At Mint, Osborne worked with brands such as Archie Rose, Volvo, ArchiPro, Pernod Ricard and Marriott International.

"I'm very excited to welcome Megan to the Are Media team and can't wait for her to start. She is very talented and experienced omnichannel content strategist and team leader, with a proven track record in thinking outside the box," said Hudson. "Megan has a real passion for the Better Homes and Gardens brand and comes with exciting ideas to reach new audiences, build community and diversify revenue."

Osborne said she'd been amazed but not truly surprised "at just how effectively this brand has burrowed its way into the hearts of so many Australians".

"It has the category ability to resonate across generations. This is something I particularly look forward to embracing alongside the talented team. Watch this space as we embark on an exciting future and convince even more Aussies to fall in love with this powerhouse brand," Osborne said.

Are Media connects with 90% of Australian women through brands including The Australian Women’s Weekly, Better Homes and Gardens, Woman’s Day, marie claire, TV WEEK, New Idea, Now to Love, Australian Gourmet Traveller, BEAUTY/crew and ELLE.