Maven PR has been appointed to manage public relations for Tinybeans, a private family photo sharing platform that recently secured James Warburton as one of its directors.

With over 900,000 active users each month, Tinybeans provides a secure space for parents to share their children's milestones with family and friends via a mobile app. The partnership aims to boost Tinybeans' brand presence in Australia, deepen audience engagement, and expand its market reach.

"Tinybeans is a cherished resource for families, and we are excited to contribute our strategic insights and creative prowess to help them connect with even more parents across Australia," said Sophie Muir, founder and director of Maven PR. "Our team is passionate about supporting brands that make a positive impact on everyday lives and with everything we see in the news on a daily basis around deep fakes and the misuse of images of minors, there’s never been a more vital time for an app like Tinybeans."

Maven PR will implement a comprehensive PR strategy for Tinybeans, focusing on media relations and creative campaigns. The goal is to enhance the brand's visibility and reputation in the Australian market.

Zsofi Paterson, CEO of Tinybeans said Maven's approach and dedication to storytelling align "perfectly with our mission to foster love, not likes, by helping families capture, share and treasure their everyday moments privately and securely. We look forward to achieving great things together."

This partnership comes on the heels of several recent account wins for Maven PR, including Pizza D’Oro coffee, Heineken, Spencer and Parkhound. The agency's growing portfolio indicates its ability to deliver effective PR strategies for diverse brands.