JP Media has recruited Heath Amos as its new Chief Executive Officer as part of the agency's strategy to expand its creative and communication capabilities, with a particular focus on innovative digital, mobile, and XR solutions.

Amos brings with him over 25 years of experience in leadership roles within the digital, content, and media production industries, and has held positions at national agencies including Kojos, White/Grey, Havas Australia, and Hakt.

In 2021, he founded Adelaide-based Headfelt XR, a company focused on storytelling through augmented reality (AR) and virtual reality (VR).

"I am honoured and focused on leading JP Media into its next phase of growth and innovation across all media facets," said Amos. "Working across national agencies has equipped me with the experience and skills to navigate the dynamic digital, media and communications landscape and deliver solutions that truly resonate with clients."

JP Media co-owner Patrick Anderson said: “Heath is joining JP at a time of great momentum with exciting projects either underway or being delivered in 2024 for our diverse private and public sector clients. Each new addition to the JP team brings a unique set of personal experiences and skills, further adding to our dynamic workplace. Heath's leadership experience and his passion for dynamic storytelling combining technology and creativity will help propel us to the next level of growth."

JP Media has recently added Renewal SA and State Planning Commission/Plan SA to its client portfolio, indicating a period of expansion for the company. With Amos at the helm, JP Media is poised to navigate the evolving digital landscape and deliver innovative solutions to its clients.