This Is Flow picks up Wesfarmers workwear brands

News 6 Dec 2021 - 1 min read

This Is Flow picks up Wesfarmers workwear brands

By Staff writer

Market Voice 3 min read

Retail media: Key lessons to avoid repeating programmatic ‘gold rush’ mistakes, hollowing out brand budgets

By Rory Heffernan - Chief Executive Officer, Atomic 212º | Partner Content

Retail media’s rise comes as marketers are being told to do even more with even less, says Atomic 212º Chief Executive Officer, Rory Heffernan, and puts brand budgets under further pressure.

Market Voice 4 min read

Airports are back bigger and better: why they are the next frontier for incredibly human brand connection

By Jemma Enright - General Manager, Airport, JCDecaux ANZ | Partner Content

In the next 5 years, brands will be reaching 85m passengers a year in the transformed terminals of Sydney, Adelaide, and Perth airports. That’s a massive opportunity to engage an emotionally charged audience in a context of curiosity and discovery, says JCDecaux’s Jemma Enright.

Market Voice 3 min read

The best relationships are personal – regional strategies should be too

By Phil Leyshon - Director of Digital, ACM | Partner Content

Mi3 sat down with ACM Director of Digital Phil Leyshon to discuss how first party data and enriched targeting is bringing brands closer to the regions – and notching upwards of 30 per cent growth.

Tags: This is Flow Jimmy Hyett

Indy agency This is Flow has won The Workwear Group's Hard Yakka and KingGee media account, picking up the Wesfarmer-owned business after a pitch.

What you need to know:

This is Flow wins The Workwear Group's Hard Yakka and KingGee media account after a pitch.
Will manage all planning and buying.

Indy agency This is Flow has won The Workwear Group's Hard Yakka and KingGee media account, picking up the Wesfarmer-owned business after a pitch.

“Flow’s approach delivered strong strategic thinking that was not only built on strengthening our relationship with our loyalist audience, but also engaging and igniting our newer Gen Z and Millennial audiences to ensure longevity in these brands," said Head of Marketing Alexandra Redlingshofer.

This Is Flow CEO Jimmy Hyett said the brands "represent Australia in so many ways – hard work, determination and really strong values. So, it’s a massive privilege to now be a part of that history, and play an active role in shaping their future”.

This win caps off a strong year for the agency, after winning global brand 1800-GOT-JUNK?, Coors and Miller Chill from Coca-Cola Europacific Partners, Riverina Dairy Co, Liquefy and Before You Speak Coffee.

Mid-year Flow also struck an affiliate deal with US-based agency holding group MDC Partners, opening the doors to work on global brands and international pitches alongside the likes of Anomaly and 72andSunny.